Home BEAUTY Iris law Announced as BURBERRY’s NEW BEAUTY AMBASSADOR

Iris law Announced as BURBERRY’s NEW BEAUTY AMBASSADOR

And star of new liquid lip velvet campaign

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Burberry today launches Liquid Lip Velvet, a new statement-making matte cream lip colour with a campaign starring British model Iris Law and a series of innovations including Burberry’s first Beauty dedicated Tumblr page.

The Campaign

The new Liquid Lip Velvet campaign features Iris Law in her first ever global campaign and celebrates her role as the new global ambassador for Burberry Beauty. The campaign was shot in London by Angelo Pennetta. The track is ‘Faded’ by musician Clare Maguire.

Tumblr – As a first for the brand, Burberry will launch a Beauty dedicated Tumblr page to coincide with the launch of Liquid Lip Velvet. The Tumblr content hub will inspire and tell a unique campaign narrative which is presented as a moodboard with rich colour and texture stories. This will include exclusive imagery of Iris Law shot on the campaign set.

Pinterest – Burberry will host a series of ‘colour stories’ on Pinterest highlighting the hero colours from the Liquid Lip Velvet family. These stories will be hosted on individual boards allowing users to ’shop the edit’ by linking to Burberry.com. Users will be inspired with tips and tricks on how to apply the collection alongside ready to wear pairings.

Liquid Lip Velvet

Burberry Liquid Lip Velvet is a matte cream lip colour, which combines rich pigment with a comforting texture. It glides on the lips smoothly to create a bold velvet finish that lasts for up to eight hours.

The Shades

Burberry Liquid Lip Velvet is available in 14 shades:

  • Light Nude No.01
  • Fawn No.05
  • Fawn Rose No.09
  • Dark Rosewood No.17
  • Primrose No.21
  • Peach No.25
  • Bright Crimson No.29
  • Magenta No.33
  • Regiment Red No.37
  • Military Red No.41
  • Brilliant Violet No.45
  • Bright Plum No.49
  • Oxblood No.53
  • Black Cherry No.57

Burberry Liquid Lip Velvet are available at selected Hudson’s Bay, Sephora and Nordstrom stores and online via thebay.com and sephora.ca

CDN Price: $38.00

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