Home FASHION STREET STYLE This Summer, Shift Into Lilly

This Summer, Shift Into Lilly

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Summer is a time for celebration – the weather gets warmer, drinks get cooler, and hemlines become a little shorter. Whether you’re headed to a garden party, the beach, or weekend getaway with girlfriends, the key to dressing for summer is being effortlessly chic. In the heat of the season, breezy, simplistic fashion is everything. And yet, it can be difficult to find outfits suitable for both the workplace and social events. With Lilly Pulitzer’s Shift dresses, you can achieve that perfect balance and ease into the season.Lilly Shift Screen Shot 2014-05-16 at 10.42.08 AM

Lilly Pulitzer is an American fashion icon, known amongst high society as the ‘Queen of Prep’. Lilly Pulitzer Rosseau was an American socialite, noted for her career as the founder of Lilly Pulitzer Inc. Widely known for revolutionizing the cotton clothing industry; Pulitzer found her niche in creating bright, colourful prints for all of her designs. Before Lilly Pulitzer’s career as a fashion designer, she and her husband owned citrus groves in Palm Beach, Florida. Pulitzer started up her own juice stand with produce from the groves, but quickly became aware of the stains the juice was leaving on her clothes. In order to camouflage the marks, she designed a sleeveless shift dress in bright printed cotton. Customers loved Pulitzer’s dress so much that she started creating them for sale at the stand. Eventually, her dresses became more popular than the juice! The demand for Pulitzer’s dresses inspired her to create a line of “Lillys”.

Today, there are 75 Lilly Pulitzer Signature Stores, 23 retail stores, and independently owned and major department stores such as Lord and Taylor, Nordstrom, Saks Fifth Avenue, and Neiman Marcus.

Lilly Pulitzer’s niche in creating brightly coloured floral designs set her apart as a fashion designer. Her designs are ready-to-wear, statement pieces, easily dressed up or down. Pulitzer’s brand is trademarked as “Resort wear and chic beach clothing”, complimenting its roots in Palm Beach, Florida. Her dresses are perfect for hot summer days, and transition into warm summer nights. Pulitzer’s most well-known dress is the Lilly shift, made famous by Jackie Kennedy and other American socialites. Her Shifts are classified by their oversized, graphic prints perfect for any celebration. The classic, cotton sleeveless silhouette has a scoop neck, close fit, and falls just above the knees.

This season, be seen in Lilly. Pulitzer’s Shift dresses are a must in a woman’s summer wardrobe. Shift from work to evening party in comfort and style. Lilly Shift dresses are available in Canada via Nordstrom online and in Lilly Pulitzer Signature and retail stores. Visit lillypulitzer.com to see this summer’s full collection.

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