Justin Alexander, a global name in wedding dress design, announces today the launch of a new campaign with influencer and body positivism advocate Iskra Lawrence (@Iskra 3.9m IG). The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style. Keeping it real, there was no retouching of her body.
“One of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,” says Justin Alexander Warshaw, President and Co-Creative Director of Justin Alexander. “Iskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world.”
“I had my own trials and tribulations with body image,” says British-born model, Lawrence. “I had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there.”
From fit and flare to A-line silhouettes and light lace to heavily beaded accents, Justin Alexanderdesigns wedding dresses for every body type, every personality, and every style. The collection ranges from US sizes 2-32 with no upcharge for plus sizes – a major advantage for the bride-to-be.
The new campaign, featuring both Justin Alexander and Justin Alexander Signature, was shot at Baccarat Hotel New York, the first hotel and global flagship for the 254-year-old Baccarat crystal brand. In conjunction with the campaign, Justin Alexander is hosting a sweepstakes from February 1 to February 13 to give one bride the chance to win her dream Justin Alexander wedding dress For full sweepstakes details: https://www.justinalexander.com/en/iskra-contest-win-a-free-dress/