The brand refresh marks a milestone for Town Shoes, a trusted fashion source in the Canadian marketplace that has created a nationwide name as a destination for on-trend assortments of special occasion, wear to work, casual chic, and everything in between since first opening in 1952.
The new design – first applied to the Toronto Eaton Centre flagship – includes urban and modern fixturing which showcases the product with an editorial approach, as well as an updated brand look. The brand rejuvenation also introduces new accessible luxury labels: Jil Sander Navy, See by Chloe, Avec Les Filles, Kate Spade, Rebecca Minkoff, and more.
“We’re thrilled to share Town Shoes’ new contemporary look and carefully curated brand assortment,” said Mary Turner, Chief Operating Officer. “This company is rich in Canadian heritage, and we’re proud to remain a go-to footwear destination after all of these years.”
To showcase what’s new in town, Town Shoes is partnering with fashionable Canadian personalities (Valeria Lipovetsky, Ania Boniecka, Jodi Blk Lopez, Vivian Low, Em Yee, and Allegra Shaw) from Toronto, Vancouver, and Calgary on a seasonal campaign detailing how the new affordable luxury brands come to life in unique neighbourhoods here and abroad.
Town Shoes’ elevated spring collection can be found in select retail locations across the country, or online at www.townshoes.com.