Along came Alex S. Yu
His fervour for fashion design began from his love for everything fashion. “I spent my high school days reading fashion magazines, blogs and forums and educated myself on all things fashion, designers, brands and models” and unbeknownst to him that he could draw sketches and make them come to life. It is not until he took a part-time sewing and pattern cutting course that this realization came to being, “I had realized I could actually make my imagination into a 2D sketch and pattern piece and then into a 3D garment” he stated.
His path as a fashion designer continued to flourish when he went to Blanche Macdonald. Required to produce a project, he had to envision his own label and come up with a brand. Then his label Denier & Manera was born. “…‘Denier’ is actually a unit of measurement for the weight of fabric and ‘Manera’ is actually Spanish for ‘a way of doing things’. I started looking up words that I could relate to. “. However, it is not until his recent travels to Asia that made him realize to rebrand. “I found it difficult for people to understand what I was saying and even more difficult to remember my label’s name..” He then felt the need for change – a perfect timing for a fresh start as ALEX S. YU.
ALEX S. YU is all about having fun and enjoying life. Life is short, it is okay to day dream, it is okay to be a bit imperfect and it is okay to have some fun.
Alex has always been drawn to visual things. He let’s his imagination run free with no holds barred, “I do not set a box or a boundary or any rules for myself as to what I can or cannot do.” How he goes through his creative process is beyond incomparable and truly fascinating. Though he finds his sense of sight more acute than his other senses, its his creative mind that deems him worthy of his artistry. “The visual inspirations act as a catalyst, or a trigger for my imagination, and which will convert my feelings or thoughts into my designs as sketches. I would then go back and edit, apply and alter the designs to make them more realistic and cohesive”, which in turn makes his clothes wearable yet fun, lady-like and whimsical. He found the perfect balance between wearability and experimental. His exploratory vision and his use of only unconventional materials has always made his designs stand out.
ALEX S. YU Spring/Summer 2015 collection “The Lost Youth”, sponsored by NICHE MAGAZINE will debut at Vancouver Fashion Week on Wednesday September 17, 2014
TICKETS ON SALE: www.vanfashionweek.com