NICHE magazine

L’OCCITANE 2020 Yellow Campaign – Good things come in Yellow

L’Occitane: the Yellow Campaign

L’OCCITANE continues to support the fight against preventative blindness. The brand has set a global goal to reach 10 million eye care beneficiaries by 2020. The L’OCCITANE Group kicked-off a UNION FOR VISION 10by2020 program that was successfully achieved this year – supporting 10MM beneficiaries!

To build on this commitment, the brand will launch its first-ever Yellow Campaign from July 8 – August 19, 2020. With a revamped campaign and a new goal of UNION FOR VISION 15by2025, L’OCCITANE is excited to be collaborating with UNICEF to provide vitamin A supplements to children in developing countries.

For every 1 yellow product purchased, L’OCCITANE will donate $1 to UNICEF in efforts to achieve the new 15by2025 goal, and support of the brand’s commitment to fight against preventable blindness.

HOW L’OCCITANE WILL DO IT

1 product purchased during the campaign period = $1 donated to UNICEF

WHEN

July 8 – August 31, 2020

The Yellow Campaign will be from July 8 – August 19, 2020 at L’Occitane boutiques nationwide and online at ca.loccitane.com.

Join the conversation at @loccitane #loveloccitane

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