NICHE magazine

INTRODUCING NOURISH MASK: A SUPERFOOD SMOOTHIE FOR HAIR

AG Hair

We fill our bodies with nourishing ingredients to help replenish and stay healthy, so why not extend that same regimen to our hair? Vancouver-based haircare company AG Hair is expanding its award-winning Natural Line with the Nourish Mask snow mushroom deep conditioning treatment — a vegan superfood smoothie for hair formulated with over 98% plant-based and naturally-derived ingredients.

Nourish Mask is full of ingredients good enough to eat, including mango butter, avocado, carrot, pumpkin, chia seed and coconut oils, which are blended in a rich, creamy shea butter base that restores dryness and helps hair feel soft. Snow mushroom, the hero ingredient, has been used for thousands of years in ancient Chinese medicine; holding up to 500 times its weight in water, this superfood extract delivers intense hydration. 

With its rosemary mint fragrance, Nourish is ideal for those seeking a more natural option to remedy dry or damaged hair. This lightweight mask complements AG’s Natural Line perfectly, offering a silicone-free deep conditioning solution to expand your self-care regimen. 

DIRECTIONS:
Massage into clean, wet hair. Leave on for five minutes and rinse thoroughly. Leave on longer for more intense conditioning.

Nourish Mask will be available on June 15 for purchase online through aghair.com and amazon.com

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