Introducing Kylie Cosmetics‘ NEW Wisp Lash Mascara – a clean* and vegan** mascara for long, lifted and wispy lashes! This easy-to-build formula is weightless and comfortable to wear, doesn’t clump, and offers up to 24 hours of length, lift, and curl without flaking or smudging. It creates the perfect feathery, fanned-out lash look.
“I’m excited to introduce Wisp Lash Mascara, my new lengthening mascara that instantly gives you beautiful, wispy lashes. It was important to me that this formula was long-lasting and easy to build while remaining weightless, and without clumping. It also doesn’t smudge or flake and is perfect for all lash types. I’m so excited for everyone to try this!” – Kylie Jenner
Key Benefits:
- Separates and defines for a fanned-out lash look
- Formula that doesn’t clump, flake, transfer, or smudge
- Lash-hugging brush coats each individual lash on the first swipe
- Great for all lash types: straight, curly, fine, and full
- Suitable for sensitive eyes
- Clean*, Vegan**, No Fragrance Added
Consumer Results***:
- 100% say it instantly makes lashes look longer, fuller, and more defined.
- 100% say it visibly lifts lashes for an open eye look.
- 100% say it keeps lashes lengthened and lifted all day.
- 100% say the brush coats all lashes from root to tip on the first swipe.
- 96% say it provides a fanned-out, false lash effect.
- 96% say the brush allows for ultra-precision to reach the tiniest lashes.
- 95% say it provides ultra-separation to lashes.
- 95% say the formula feels weightless on the lashes and is comfortable to wear.
- 95% say it’s easily buildable without clumping.
- 95% say it doesn’t transfer.
***Use test under dermatological and ophthalmological control conducted with 21 women between 20 and 50 years. Product use for 3 weeks.
WHAT: Kylie Cosmetics Wisp Lash Mascara
WHERE: KylieCosmetics.com and Shoppers Drug Mart
WHEN: April 19, 2024