NICHE magazine

Giorgio Armani Fragrances & Beauty Celebrates the International Launch of the New Sì Passione Fragrance

ARMANI Si Passione_Sara Sampaio (PRNewsfoto/Giorgio Armani Fragrances)

To celebrate the international launch of the new Sì Passione fragrance embodied by actress Cate Blanchett, an exclusive cocktail was held last night at the Palais de Tokyo in the presence of personalities and friends of the House like Sara Sampaio, Adèle Exarchopoulos, Olga Kurylenko, Tina Kunakey and Tom Munro, the fashion photographer behind the Sì Passione ad campaign.

Giorgio Armani says: Sì is my tribute to modern femininity  an irresistible combination of grace, strength and independence of spirit.

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