When naysayers said that we couldn’t launch a high fashion and edgy lifestyle magazine in Victoria, I said ‘watch me.’ It wasn’t a statement made from arrogance, nor was it pie-in-the-sky naivety. It was the understanding of watching this city evolve into a thriving urban centre. Uptown is a perfect example. Its mere presence, and the brands it has attracted, is a strong sign of the fashion forward attitude in Victoria. Have a look at the increasing number of salons that are succeeding and more importantly expanding, the progressive buying trends of boutiques downtown, and the high-end barber shops that are popping up. Those are strong signs. I also consider the way that BC has embraced NICHE magazine to be a big sign, and I take comfort in knowing we are on the right track.
Call it whatever you want – I call it kismet. It was meant to be.
Oh yes, I almost forgot. Here are a few teaser snippets from Issue 2… magazines available in your favourite shop on March 10th. Click to check for a member of NICHE Retail Therapy that is close to your home.