NICHE magazine

Lock in moisture and nourish baby’s sensitive skin during the cooler months

Did you know Baby’s skin is up to 30% thinner than adults? Their skin requires extra care and the right ingredients to nourish and protect their sensitive skin, especially in the winter as the cold, dry air can strip moisture from the baby’s skin and cause dry, chapped skin. However, bath products, creams, and wipes enriched with colloidal oatmeal can help moisturize and soothe dry and sensitive skin.  

To help combat dry skin, chapped cheeks, and other winter skin discomforts, Aveeno Baby is sharing helpful tips on how products enriched with colloidal oatmeal can help restore and maintain the skin’s moisture barrier.

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