American Apparel is excited to introduce AA X KEUR PARIS, a new collaboration with Paris-based embroidery brand Keur. Designed by Keur founder Eva Bromberg, the new capsule collection features Keur’s signature heart-motif embroidery, celebrating inclusivity, tolerance, and love in all its forms on several of American Apparel’s bestselling basics.
The Unisex collection includes a Power Wash T-Shirt in White with a playful, embroidered graphic of a woman’s body with a heart in just the right place as a celebration of the female form. This Unisex Tee, retailing at $28.00, is available from XS to XL and our hope is that as many men as women will wear it. It is a true feminist statement tee.
AA X KEUR also includes a California Fleece Pullover Sweatshirts in Heather Grey and in White with a love/balloon in red. Finally there is a sweatshirt embroidered with the Keur and AA logos. And this is indeed a rare piece as American Apparel very infrequently will brand their products. Both sweatshirts are available in an extended inclusive size range from XS to XXL, retailing at $42.00.
The capsule collection also includes two iron-on Patches: a Bear (to represent California) and a rainbow heart balloon (a love note to our LGBTQ+ community), allowing customers to get creative and add Keur’s designs to their own garments or accessories. Both Patches retail for $12.00.
This limited-edition capsule collection is available exclusively at AmericanApparel.com beginning February 11, 2019.