Gucci is pleased to announce the appointment of Jin, the renowned artist and member of 21st century pop icons BTS, as its latest Global Brand Ambassador.
Since their debut in 2013, BTS have become a global sensation, winning multiple ‘Top Social Artist’ awards at the Billboard Music Awards and making history as the first Korean artists to top the Billboard Hot 100 chart. In October 2022, Jin showcased his versatility and individual talent with the release of his debut solo single, ‘The Astronaut.’
Jin has expressed his admiration for Gucci’s Creative Director Sabato De Sarno. Regarding his new role, he stated: “Gucci is an iconic brand with a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house.”
“I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him,” said Sabato De Sarno.
As Gucci’s Global Brand Ambassador, Jin will represent the House across a range of initiatives and events showcasing its innovative spirit. Gucci welcomes Jin to its roster of Ambassadors and anticipates collaborations that will both captivate and inspire fans around the globe.
