Hikesity, a newly launched Vancouver-based technical apparel brand, proudly announces the launch of its latest collection. Drawing inspiration from the serene beauty of Canada and founded by Eva Lin, former Global Marketing Director at Alibaba, Hikesity blends advanced Eastern design with the rugged Canadian outdoor lifestyle to set a new standard in outdoor gear for adventurous families.
Raised in China, Eva Lin navigated the demanding world of Alibaba for years, where career pressures often overshadowed personal fulfillment. Determined to reclaim a sense of joy and exploration, Eva embarked on annual global journeys for over a decade. These experiences offered her respite from the corporate hustle, fostering a deep connection with nature, diverse cultures, and a renewed spirit of adventure. Inspired by these transformative travels, Eva founded Hikesity to share her passion for comfort, connection, and serenity in urban and natural settings alike.
Hikesity’s innovative collection showcases premium fabrics and meticulous craftsmanship, encompassing a range of UV protective gear and apparel including hats, tank tops, outerwear, leggings, shirts, accessories, and more. Each piece seamlessly blends Eastern design philosophies with cutting-edge functionality, tailored to withstand Canada’s diverse landscapes. This ensures families can venture into the outdoors with confidence, enjoying both comfort and style.
“We are thrilled to introduce this new line of technical apparel that not only meets the high standards of performance and functionality but also reflects our unique aesthetic,” said Eva Lin, Founder. “I love the positive impact that technology brings to our lives. Technology doesn’t bring cold, impersonal objects; rather, it enhances beautiful things. We use the finest fabrics, and for the natural imperfections of some materials, we use high-tech methods to optimize them, making natural fabrics softer, anti-static, more breathable, and non-shrinkable. We are also committed to making our products versatile and suitable for multiple scenarios. For instance, side zippers allow clothes to be instantly transformed from fitted to loose.
Our tank tops incorporate bras for user convenience, and we offer both front and back neckline styles so that one piece of clothing can be worn for various occasions. I am excited to merge these influences, blending Eastern design philosophies with the rugged Canadian outdoor lifestyle. Our goal is to offer outdoor enthusiasts in North America gear that embodies comfort, connection, and the spirit of adventure.”
Key Features of the New Collection:
- Thermal Silk: Provides warmth and antimicrobial comfort for colder seasons.
- Hush Fiber: Offers buttery softness and innovative warmth with static resistance.
- UV Tweed: Combines luxury with superior UV blockage for enhanced protection.
- Breeze Weave: Features breathable fabric with elasticity, shape retention, color retention, and minimal pilling for lasting comfort.
- Ice Silk: Delivers silky softness and lightweight feel with UPF 50+ protection, blocking out 99.9% of UV rays.
Hikesity aims to provide families who frequently engage in outdoor activities with the most suitable gear for their collective exploration. Leveraging Eva’s 20 years of product experience and nearly a decade of entrepreneurship, Hikesity offers high-value, family-friendly, and sustainable lightweight outdoor travel products worldwide. The goal is to protect families, ensuring they can embrace the outdoors and enjoy moments of family happiness.
