This fall, RW&CO introduces Canadian Voices, Individual Style, a campaign that brings together fashion and music to spotlight the country’s next generation of talent. Six emerging artists, each with a distinct sound and personal style, reinterpret the brand’s Fall 2025 collection through their point of view.
A proud Montreal-born brand, RW&CO has always drawn inspiration from homegrown creativity. For Fall 2025, that comes to life through a cast of six emerging Canadian musicians who interpret the collection through their own lens: Alicia Moffet, Owen Riegling, Preston Pablo, Kalsey Kulyk, Geoffroy, and Sofia Camara. Their style, like their sound, is personal, dynamic, and distinctly their own.
“As a Canadian brand, we’ve always designed with intention, so people can show up with confidence in pieces that feel true to them,” says Margaret Thouez, General Manager at RW&CO. “This campaign is a celebration of individuality. We worked with artists who bring real presence, perspective, and personal style that mirrors the spirit of our customer.”
Fall Style, Remastered
Shot in a mix of natural and urban backdrops, the campaign captures each artist styled in key pieces from the Fall 2025 collection, from statement suiting and 100% Merino knits to refined denim, shirting, and outerwear. The collection itself is designed for versatility: made to move with real life, from morning meetings to late-night sets.
The Style Tracklist
Each artist brought their own rhythm to the campaign:
- Alicia Moffet, platinum-selling pop artist and breakout star of La Voix, brings bold polish in a red power suit and sharp black blazer.
- Preston Pablo, five-time nominee after his JUNO win in 2023, moves with ease in tonal layers, including a sweater vest layered over an oversized tee.
- Sofia Camara, whose viral tracks have earned her over 100M streams, and are featured on Canadian radio, leans into crisp, structured femininity.
- Geoffroy, a JUNO nominee and Polaris Prize long-lister, brings intentional simplicity in monochrome tailoring.
- Owen Riegling, 2024 CCMA Breakthrough Artist Of The Year and earning over 130M streams, puts a modern spin on country style in a cotton-cashmere overshirt — a versatile layering piece perfect for transitional weather.
- Kalsey Kulyk, CCMA Discovery Award winner and cancer survivor, wears soft-structured suiting that matches her quiet strength.
Beginning August 25, RW&CO stores will exclusively play a Canadian music playlist featuring each artist, turning retail spaces into immersive brand experiences. A companion digital rollout will offer behind-the-scenes content and curated style edits across web and social.
With Canadian Voices, Individual Style, RW&CO continues to give the consumer modern Canadian fashion, placing creativity, confidence, and personal expression at the heart of everything it does.
