Conscious formulas. Professional quality. Accessible luxury. That’s the philosophy behind Alcôve, the Canadian haircare brand redefining clean beauty. Known for its bestselling Curl Activator Cream, Alcôve is now expanding its curl-care lineup with two new essentials designed to elevate your natural texture: the Curl Shampoo and Curl Conditioner.
Meet the Curl-Loving Duo
Crafted for wavy (2a, 2b, 2c), curly (3a, 3b, 3c), and coily (4a) hair types, Alcôve’s Curl Shampoo and Curl Conditioner work together to hydrate, define, and protect your curls. This gentle yet powerful pairing enhances natural bounce, tames frizz, and shields strands against environmental damage—leaving hair soft, healthy, and full of life.
- Curl Shampoo – A lightweight cleanser that removes buildup and impurities while replenishing much-needed moisture.
- Curl Conditioner – A nourishing formula that glides through knots, strengthens strands, and restores elasticity without weighing curls down.
Key Natural Ingredients
Each product blends naturally derived, active botanicals that care for both your hair and scalp, all while being vegan, cruelty-free, colour-safe, and free from sulphates, parabens, silicones, salts, and harsh additives.
- Sunflower Oil – Locks in moisture, adds shine, and calms the scalp.
- Mango Extract – Provides vitamins A, C, and E for resilient curls.
- Argan Oil – Deeply hydrates, reduces frizz, and improves manageability.
- Pomegranate Seed Oil – Protects against environmental stress and supports scalp renewal.
- Evening Primrose – Promotes healthy hair growth and soothes inflammation.
- Shea Butter – Seals in weightless moisture and boosts elasticity over time.
Because Your Curls Deserve More
“We designed this collection because curls deserve more—more care, more nourishment and more respect,” says Ilan Cohen, CEO of Alcôve. “Our goal was to create a conscious, high-performance curl solution that doesn’t compromise on performance or price”.
Salon Results, Everyday Care
Available in both 300 ml bottles for daily use and 950 ml salon-size pumps for serious curl lovers, Alcôve’s new Curl Shampoo and Curl Conditioner bring professional-grade results to your everyday routine—at a price point that’s truly accessible. Whether you’re styling effortless waves or rocking tight coils, Alcôve’s curl-focused duo is designed to meet your hair exactly where it’s at.
✨ Ready to give your curls the love they deserve? Learn more at www.alcovehair.com
