HANYUL, a renowned leader in Korean beauty, is set to launch at Sephora on August 8, 2025. This exclusive partnership will bring HANYUL’s signature skincare to Canadian consumers, both online and in-store, nationwide.
Known for combining the finest traditional Korean ingredients with science-backed formulas, HANYUL offers an authentic skincare experience that bridges the wisdom of Korea’s beauty traditions with modern innovation.
Founded on the principles of balance and nature, HANYUL sources ingredients from Korea’s four seasons, reflecting the country’s rich climate and agricultural heritage. Each key ingredient, from Yuja (Korean Yuzu) to Artemisia (Mugwort) and Red Rice, is carefully cultivated by local farms in Korea, with an emphasis on traceability, seasonality, and artisanal methods.
HANYUL’s expansion into the Canadian market marks a new chapter for the brand, following longstanding popularity in its home country.
“HANYUL has been a beloved brand among Korean skincare consumers for decades,” shared Jongha Kim, HANYUL Global Brand President. “We are thrilled to announce our expansion beyond the Korean market to introduce the brand to Canadian customers in collaboration with Sephora. This partnership marks a significant milestone for the brand, and we are confident that our unique blend of efficacious Korean ingredients and sensorial satisfaction will make HANYUL stand out.”
To introduce Canadian customers to its results-driven skincare philosophy, HANYUL will spotlight three of its most popular lines at launch. The Yuja Brightening collection features Yuja, also known as Korean Yuzu, a citrus fruit harvested in early winter when its vitamin C content is at its peak. Hero products include the Yuja Brightening Sleeping Mask and Toner Pads. The Artemisia Soothing collection features its bestseller, the Artemisia Soothing Gel Cream, complemented by the Artemisia Soothing Toner and Toner Pads, both are especially popular among those with stressed or reactive skin. Its formula, with a focus on sensitive skin, features baby Artemisia leaves harvested in the spring, renowned for their calming and anti-inflammatory properties. The Red Rice Hydrating line is crafted from high-quality red rice harvested in the autumn and fermented for 360 hours to enhance its moisturizing properties. The Red Rice Hydrating Serum and Cream are the most sought-after products in this deeply nourishing range.
A curated assortment of Sephora-exclusive mini versions, including the Yuja Brightening Sleeping Mask, Artemisia Soothing Gel Cream, and Red Rice Hydrating Serum, will also be available online at sephora.ca.
