r.e.m. beauty has officially launched its limited-edition Wicked: For Good collection on rembeauty.com, with products selling out rapidly due to overwhelming demand. Early sales have already more than doubled the launch of last year’s sold-out Wicked collection, highlighting the continued momentum of the brand. Universal Pictures’ Wicked: For Good, the epic conclusion to the global cinematic phenomenon, arrives in theaters November 21.
Best sellers so far include the Glinda and Elphaba makeup sets, which feature the brand’s hero and TikTok-viral products — Glossy Balm and Starlet Liquid Eyeshadows — now available in exclusive Glinda and Elphaba inspired shades, along other products inspired by the iconic characters’ color palettes. Other top performers include the new Ozian Forest Eyeshadow Palette, a 12-pan eyeshadow palette with shade shifting duo chromes, vibrant metallics, and rich mattes, as well as two new Cherry Blossom Blush Palettes, featuring a variety of blush finishes, including a new mélange effect, to create floral inspired looks.
Every shade in the collection was designed exclusively for Wicked: For Good, with the one exception: 2024’s sold out So Popular pH Adaptive Lip Balm, which r.e.m. beauty reintroduced due to overwhelming consumer demand, this time in a new alluring emerald colorway.
The collection launched with Ulta Beauty (U.S.) on Sunday, October 5, followed by Sephora EU next week, highlighted by a special brand activation and masterclass at Sephoria Paris. The collection is also launching at Boots UK and at Shoppers Drug Mart in Canada.
“The incredible response to Wicked: For Good collection has exceeded our highest expectations,” said André Branch, CEO of r.e.m. beauty. “Doubling last year’s record sales at launch shows the deep connection consumers have with our products and the brand.”
Shop r.e.m. beauty x wicked: for good collection at https://rembeauty.com/collections/rembeauty-x-wicked.
