Samsonite Canada, the leader in travel luggage, proudly announces the Canadian launch of its 2024 campaign, “Bring It”. Created with global creative network Iris, the campaign urges travellers to embark on adventures to uncharted territories near and far, with confidence. “Bring It” is an attitude shared by all individuals who travel knowing that Samsonite will provide them with timeless style, unmatched durability, and lightweight offerings.
The perfect compliment to their new partnership with Canadian beach volleyball Olympian Brandie Wilkerson aptly titled “Bring On the Journey”, “Bring It” invites Canadian travellers to embark on a journey of discovery, exploring the rich history and innovative spirit that have defined Samsonite for over a century.
“The ‘Bring It’ campaign pays tribute to our legacy of innovation, while showcasing how Samsonite’s collections give travellers unwavering confidence on their journeys”, says Erin Reynolds, Brand Manager at Samsonite Canada. “Brandie is famous for regularly taking flight on the beach volleyball court, which she will be doing at the Paris Olympics this summer. Showcasing her truly phenomenal talents alongside our own products’ lightweight stories made this partnership an undeniable fit.”
Samsonite not only leads in product innovation, but also continuously pushes the boundaries of advertising. The “Bring It” campaign exemplifies this commitment by harnessing cutting-edge technology in virtual production; integrating LED screens to create immersive, surrealist worlds. This forward-thinking approach spotlights the product benefits in captivating environments, proving no destination is too great for Samsonite. The fantastical worlds drew inspiration from Samsonite’s iconic advertising history, notably the 1982 “Survivor” campaign illustrated by George I. Parrish Jr.
Launching throughout 2024, the three-part campaign series will spotlight three distinct collections in retro-futuristic locations, each highlighting the products’ unique features.
The first segment, “Bring On Gravity”, features the lightweight Proxis, with its Roxkin™ outer shell, offering exceptional strength and resilience that seemingly floats among the clouds. Launching in June, the Ecodiver is crafted from water-resistant fabrics with Recyclex™ technology, setting a new standard in casual travel from urban streets to lush landscapes. Rounding out the “Bring It” series this fall, the durable Outline Pro polypropylene collection boasts an elevated design in multiple colour options in a Mars-inspired setting.
