With summer in full swing and demand for ice cream cakes on the rise, Baskin-Robbins Canada launches this month mini cakes – individually sized versions of its classic ice cream cakes designed for smaller gatherings and everyday treats.
“Asserting our leadership in our industry means offering new and exciting dessert options that are on par with trends and the evolving needs of our guests,” says Becky Felis, Vice President, International Marketing at Inspire Brands. “We are happy to offer our guests this new cake format, which, though called mini, packs tremendous value in taste and practicality. It delivers the joy and flavour of our classic cakes into an easy-to-enjoy, individual format that will work well for many of our guests.”
Measuring 3 inches in diameter and 3 inches in height, each Mini Cake is crafted with premium ice cream, moist cake layers and signature frosting finishes. The new lineup features three pre-set flavour and design combinations: Cookies N’ Cream Mini Cake with chocolate cake, Celebration Party Mini Cake with vanilla ice cream and white cake, and Unicorn Mini Cake with Very Berry Strawberry ice cream and white cake. The cakes are priced at $14.99 for one or $24.99 for two.
Mini Cakes are poised to become a go-to option for everything from birthdays to impromptu dinners and everyday treats.
For more information on Baskin-Robbins Canada, visit baskinrobbins.ca
