For more than 30 years, the FIRE+ICE collections focus on technical gear and performance paired with a fashion approach that ensures each piece can function anywhere. The result: A look that effortlessly crosses the boundary between mountain and city.
For Winter 2021, FIRE+ICE collaborates with LoveShackFancy featuring iconic FIRE+ICE styles such as puffer jackets, ski pants and first-layers with inimitable flower prints by LoveShackFancy.
Lending the US brand’s prints to FIRE+ICE’s impeccably crafted outerwear, the twelve-piece collaboration includes two exclusive FIRE+ICE x LoveShackFancy patterns as well as one seen mirrored in the latest LoveShackFancy Resort 2022 collection.
Intended for wear both in the city and in the mountains, FIRE+ICE x LoveShackFancy marries the technical and performance needs of snow and winter gear with the fresh femininity and playfulness of traditional floral prints that are essential to the LoveShackFancy brand.
Heinz Hackl, BOGNER Co-CEO, says, “We’re very excited about the collaboration with LoveShackFancy launching for the US market this winter. The capsule offers new and existing FIRE+ICE customers a fun, unexpected twist with the reassurance of our highest performance fabrics and details.”
Rebecca Cohen, LoveShackFancy Founder and Creative Director, notes, “We have dreamt of bringing LoveShackFancy to the mountains and are beyond excited to pair our floral prints with BOGNER’s incredible skiwear. These pieces will take you from the city to the slopes and everywhere in between and we can’t wait to spot everyone wearing the collection.”