Home FASHION Hermust The Label launches its pre-spring collection

Hermust The Label launches its pre-spring collection


Inspired by Brazilian sunsets and afternoons spent at the beach, this brand new collection by Hermust The Label will bring softness and warmth to January. The collection is currently available for purchase online at www.hermust.com and in store at 2471 Centre Street, Montreal.

Add a festive touch to your iconic minimalist favorites and get Her Brazilian Must. From festive green to demure white and black, this cheeky two-piece set or elegant off-the-shoulder one-piece with a sensual back will awaken the fun and bold seductress in you.

“I was thinking about Mario Testino’s photoshoot he did in Brazil in the ’80s: a bold, dominant woman reclaiming power, a woman in full control, says Jessica, designer and founder of Hermust The Label. It’s about making her look good, making her shine, giving her power beyond her body. It’s in the way she introduces herself, the way she walks, the way she smiles that makes her powerful.”

Mindful of its ecological footprint, Hermust The Label is committed to minimizing its environmental impact by designing sustainable and eco-friendly swimwears. They are made from OEKO-TEX® certified Brazilian Lycra, which guarantees environmentally responsible and sustainable production. Each swimsuit is shipped in a biodegradable polyethylene bag for the most ethical shipping possible.


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