Home FASHION Enjoy a taste of Italian summer in Canada with new Peroni Nastro...

Enjoy a taste of Italian summer in Canada with new Peroni Nastro Azzurro Stile Capri

Introducing Peroni Nastro Azzurro Stile Capri, a new Mediterranean-inspired lager launching in Ontario and disrupting the easy drinking category this summer.

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Peroni Nastro Azzurro, the Italian beer brand known for delivering superior quality and taste, proudly announces the Ontario launch of Peroni Nastro Azzurro Stile Capri – a Mediterranean-inspired lager that captures the essence of the Italian coast and brings a taste of Capri to Canadians. With a delicate balance of low bitterness and citrus notes, this new variety features Sicilian lemon and olive leaf extract to deliver a taste that takes you there; an Italian beach holiday, wherever you are.

Peroni Nastro Azzurro Stile Capri aims to deliver on the true Italian lifestyle credentials of Peroni Nastro Azzurro, reflected in its signature superior design. For the first time in the brand’s history, Stile Capri will be sold in a clear ‘flint’ bottle which showcases the golden richness of the liquid.

Grant McKenzie, Chief Marketing Officer, Asahi Europe & International said; “The launch of Peroni Nastro Azzurro Stile Capri is a key part of our 2030 commercial ambition to build Peroni Nastro Azzurro into a top 10 global beer brand supported by relevant innovation. The recent success of Peroni Nastro Azzurro 0.0% in driving increased interest in the non-alcohol beer market demonstrates that consumers respect and understand the quality we bring. We are proud to bring a much needed premium quality offer to the easy-drinking beer market. Peroni Nastro Azzurro is uniquely placed to deliver a disruptive and delicious premium offer that excites consumers.”

Peroni Nastro Azzurro Stile Capri will officially launch in Ontario from April 2024 at the LCBO and will be supported by a local marketing campaign including OOH and digital media that communicates the new lagers proposition of The Taste That Takes You There.

For more information, please visit peroniitalia.com/StileCapri

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