The ELIE SAAB H&M collection will include a special bridal gown and veil, crafted by Mr Saab to embody the glamour and elegance of his house. Cut in a mermaid shape, with luxurious layers of fabric, a long and dramatic train at the back, and a twisting off-the-shoulder top, it is both sensual and refined, classic and contemporary. Both the construction and surface of the dress are meticulous: it is corseted and comes with a delicate mesh panel with embroidered glass beads and sequins at the back of the corset, adding a moment of sparkle and sheerness. The dress can be styled with a special bridal accessory: an ornate floor-length veil, crafted in mesh with all-over hand-embroidered floral motifs, accented with tone-on-tone beads and sequins. Like all the ELIE SAAB H&M collection pieces, it is an immediate collector’s item, designed with Saab’s signature preciousness and longevity, and intended to be worn, treasured and beloved.
“We are honoured to have an ELIE SAAB bridal look within the ELIE SAAB H&M collection. We were all very moved to see Mr Saab working on it in the studio, and the final garment is stunning. I know it will complete some of our customers’ wedding days, having this landmark item to wear.” – Ann-Sofie Johansson, H&M
“Bridal is where everything began, the moment where the language of ELIE SAAB found its voice. Our foundations are creating dresses for the most important day in a woman’s life, and that connection has remained deeply personal. To be able, through this collection, to offer a bridal piece at a different price point is something meaningful. It allows a wider audience of future brides to experience our world on their own terms.” – Elie Saab, Chairman and Chief Creative Officer
On September 28th, H&M and ELIE SAAB toasted the forthcoming arrival of their anticipated collaboration – a distinctive collection spanning ready-to-wear, evening finery and accessories. The event was attended by Amelia Gray, Gabbriette, Iris Law, Anok Yai, Imaan Hammam, Lila Moss, Marisa Abela and Calum Harper. The evening featured a special appearance by Robin S, who performed various hits, including her iconic 1990s song, “Show Me Love”. Kim Turnbull, Inès Rau and Ella Knight performed DJ sets, adding to the atmosphere of celebration.
Guests were treated to a first glimpse of an unexpected special addition to the upcoming ELIE SAAB H&M collection: a bridal gown and veil, which sits alongside the broader range of embellished gowns, sharp tailoring and lacy separates. The bridal addition brings ELIE SAAB’s longstanding bridal heritage to the collaboration. The dress was revealed as Robin S performed, with a model appearing amongst the crowd in the mermaid-shaped gown – cut with a dramatic train at the back, and a twisting off-the-shoulder top – and hand-embroidered veil.
