Home LIFE + STYLE RXBAR® releases resistance bands loaded with rewards to help Canadians crush their...

RXBAR® releases resistance bands loaded with rewards to help Canadians crush their fitness goals

The protein bar brand is leaning into its "No B.S." motto and invites Canadians to put the "work" into "workout" by launching limited run resistance bands to help fuel their goals – and even reward them for it.


Every year, countless Canadians set new goals with as many as 43 percent focused on improving their health and wellness, according to an Abacus Data study.

RXBAR® protein bar is launching a two-part national giveaway to help Canadians conquer their fitness goals, centered around a limited run of resistance bands aptly named RXBands™.

To give away RXBands to fitness enthusiasts across the country, RXBAR® is partnering with three fitness personalities on Instagram. The resistance bands are equipped with a unique code that is only revealed when you put in the work to stretch the band. Canadians can win even more prizes by entering their unique code at the dedicated website with prizes like an Apple Watch, gift cards to Sport Chek, and boxes of RXBAR® protein bars up for grabs.

“At RXBAR®, No B.S. isn’t just our motto–it’s our mindset,”‘ says Nicole Gawen, Head of Marketing at Kellanova. “We wanted to provide a real, tangible solution to help people stay motivated on their fitness journey. After all, you get out what you put in, and no workout proves that better than resistance bands.”

Visit Phil Mackenzie (@leansquad), Beverley Cheng (@beverleycheng), and Jose Lopez (@joselopez_fit) on Instagram to enter for your chance to win an RXBand™ with the contest closing on February 12.

For contest rules and regulations, please see www.RXBARBands.com.


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