COVERGIRL Canada is proud to announce the newest faces of its Simply Ageless franchise as part of a powerful new Canadian campaign, ‘Ageless Beauty.’ Returning to the brand is celebrated Canadian TV host and entertainment journalist Sangita Patel, joined by two inspiring new Canadian COVERGIRLs: beloved daytime host Tracy Moore and multi-hyphenate media powerhouse Meredith Shaw. Together, these dynamic women will lead the next chapter of COVERGIRL’s mission to redefine age in beauty, celebrating confidence, vitality, and self-expression at every stage of life.
The ‘Ageless Beauty’ campaign showcases COVERGIRL’s Simply Ageless collection — including Canada’s best-selling drugstore foundation for mature skin since 2005, 3-in-1 Foundation and the TikTok viral Skin Perfector Essence — all designed to enhance skin’s natural radiance without masking it.
Sangita Patel, who first joined the COVERGIRL family in 2019, shared:
“I’m back with my COVERGIRL family! Returning as a Canadian spokesperson is an incredible honour and still feels like a dream come true. When I first joined in 2019 — announced on my 40th birthday — it was a milestone not only in my career, but also in representing South Asian women in beauty. COVERGIRL has been part of my journey since I bought my very first foundation and mascara as a young girl, dreaming of possibilities. Now, joining forces with Tracy Moore and Meredith Shaw makes this moment even more special — proof that beauty is about confidence, diversity, and celebrating every story.”
For Tracy Moore, becoming a COVERGIRL is a meaningful celebration of authenticity and representation:
“I’ve never felt more in my COVERGIRL era than I do right now, so being part of a campaign that puts a spotlight on the big, beautiful confidence we bloom into in mid-age has been joyful.”
Meredith Shaw, recognized for her impeccable style and a fierce advocate for inclusivity, added:
“A true pinch me moment! To be a part of this iconic global brand’s desire to reach Canadian women of all ages is an honour. The feeling on set with Tracy and Sangita was a true testament to the message of this campaign: you are seen, you are worthy, you are beautiful.”
Rhonda Sydor, General Manager, Coty Canada, shared the brand’s vision:
“As leaders in beauty, Coty aims to create forward-thinking beauty products that empower Canadians to embrace their individuality and express themselves, at all stages. Since 1961, COVERGIRL has been a trusted brand, and our Simply Ageless collection builds on that legacy with skincare-infused makeup that supports skin needs, without compromise. We are so proud to partner with Sangita, Tracy, and Meredith, who each bring a unique voice and lived experience to this campaign, and we are honoured to spotlight their stories.”
The campaign will roll out nationwide across digital, TV, in-store and out-of-home this fall, encouraging women across Canada to embrace their age with pride, power, and the timeless spirit of COVERGIRL.
Because aging is beautiful and should be celebrated.
