Revolutionary haircare line Dove Hair Therapy is excited to share that its Breakage Remedy range has been recognized by Product of the Year, the world’s largest consumer-voted award for product innovation, as a winner in the haircare category. Dove Breakage Remedy is one of three ranges launched last year by Dove Hair Therapy, a specially formulated haircare line that offers premium solutions for hair and scalp needs.
The Dove Breakage Remedy range was designed for damaged hair, formulated with Nutrient-Lock serum, a combination of conditioning actives and yeast proteins, to reduce breakages and split ends. Breakage Remedy shampoo and conditioner are both sulfate and paraben free, and the entire range, including the leave-on treatment, work to reduce hair breakage, with 97% less breakage after one wash**. The result is strong, healthy-looking hair that Canadians love.
The entire Dove Hair Therapy line, including the Dove Hydration Spa, Dove Dry Scalp Care and Dove Strength and Fullness Boost ranges, are made with high-potency moisturizers, antioxidants and nourishing ingredients that penetrate deep into weakened hair fibres to nourish hair at a cellular level*. The formulations are inspired by potent skin care ingredients that bring skin-inspired luxury to the shower for superior haircare and an exceptional pampering experience.
“We’re incredibly thrilled to be recognized by consumers for our targeted approach to haircare and continuous commitment to impactful innovation” says Dennis Chua, Unilever Canada Hair Care Category Lead. “As consumers increasingly seek out more tailored haircare solutions, we are dedicated to creating superior care products with advanced technologies to address the needs of specific haircare concerns and provide solutions that nourish hair from root to tip.”
The annual Product of the Year awards is a trusted resource to guide consumers to the best products on the market. The awards are voted on by 4000 Canadian shoppers in a national survey conducted by Kantar.
All products within the Dove Hair Therapy range are available at mass and drug retailers.
*nourishes at the level of hair cortex
**system vs. non-conditioning shampoo