Desigual has the perfect newspaper-print dress for every Carrie Bradshaw fan’s wardrobe. While newspaper prints are once again dominating fashion, the Barcelona-born brand is revisiting one of its own most iconic graphic patterns, a design that has long been part of Desigual’s creative identity and now returns in a contemporary new silhouette.
Few garments have left such a lasting mark on pop culture as the newspaper print dress worn by Carrie Bradshaw in Sex and the City. Worn during one of the series’ most memorable moments, it quickly became one of the character’s defining fashion statements and has remained an enduring symbol of fearless, playful style for more than two decades. Today, as Y2K nostalgia continues to shape fashion trends, newspaper print is making a major comeback, with a new generation rediscovering one of the most recognisable looks in television history.
Rather than revisiting a fashion trend, Desigual is reviving one of its own signature prints. Featuring the Desigual name alongside graphic references to milestones in the brand’s history, the newspaper motif has been reimagined for today while remaining deeply connected to the house’s creative heritage. Applied to a lightweight sleeveless white midi dress, it blends archival inspiration with contemporary ease.
While the white midi dress is undoubtedly the hero piece of the collection, Desigual expands the newspaper print into a complete wardrobe that proves the trend goes far beyond a single iconic silhouette. Staying true to its creative DNA, the Barcelona-born brand transforms the graphic motif into a versatile capsule designed for women who embrace bold dressing while maintaining effortless wearability.
For those looking to make the newspaper print the focal point of their wardrobe, the collection also features structured dresses in both white and black, offering contemporary silhouettes that combine femininity with statement appeal. Whether styled with flat sandals for daytime or elevated with heels after dark, they embody the confidence and personality that have made this graphic print one of fashion’s most enduring obsessions.
