Luxury fashion lovers have a new collaboration to anticipate. H&M has officially announced its next designer partnership, joining forces with legendary couture house ELIE SAAB for a collection that promises glamour, elegance, and red-carpet-worthy style at an accessible price point.
Founded in Beirut by Elie Saab, the renowned fashion house has become synonymous with sophisticated eveningwear, exquisite craftsmanship, and unforgettable celebrity moments. Over the years, ELIE SAAB has evolved from an acclaimed bridal atelier into one of the world’s leading haute couture brands, earning international recognition and a coveted place within France’s prestigious Chambre Syndicale de la Haute Couture.
The upcoming ELIE SAAB H&M collection will bring the designer’s signature aesthetic to a broader audience while staying true to the house’s defining codes. The collection will feature womenswear, menswear, footwear, and accessories, blending timeless elegance with contemporary luxury. Expect embellished gowns, shimmering separates, impeccably tailored suiting, and intricate details including delicate lace, gradient sequins, and signature monogram accents.
According to Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear, the partnership represents a long-admired creative journey. She describes the collection as “magical, ornate and glamorous,” noting that customers can expect a rich exploration of the ELIE SAAB universe.
For Elie Saab, the collaboration is about sharing the brand’s world with a wider audience. The designer explained that the collection was created for those who admire the ELIE SAAB aesthetic and that each piece was developed with care and dedication, resulting in a complete wardrobe designed to accompany every stage and moment of a woman’s life.
Designer collaborations have long been a hallmark of H&M’s fashion strategy, but the arrival of ELIE SAAB marks a particularly exciting chapter. The pairing brings together the accessibility of high-street retail and the aspirational glamour of couture, offering fashion enthusiasts an opportunity to experience the craftsmanship and elegance that have made ELIE SAAB a global luxury powerhouse.
The ELIE SAAB x H&M collection will launch online and in select stores worldwide on October 22, 2026. Fashion insiders and devoted fans of the designer may want to mark their calendars now, as this highly anticipated collaboration is set to be one of the season’s most sought-after releases.
