One of the House’s most recognizable bags, the adorable Alma BB handbag gets a sporty makeover thanks to a new Jacquard strap. The fashionably wide strap is embroidered with Louis Vuitton on one side and Monogram Blossoms on the other, and features delicate stitching along its edges. Made from colorful Epi leather, this bag will definitely turn heads.

Photographed and directed by Steven Meisel, the campaign images bring the Alma BB’s bright and vivid colors to life, showing off the bag’s youthful and energetic attitude. The bag’s fresh details and unique strap in graphic color options pay tribute to the line’s playful DNA.

The Alma is now available to shop in stores and online.


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