The campaign explores what it means to feel at home with ourselves. Shot at Anderson’s quiet oceanfront home in Ladysmith, BC, not far from Aritzia’s homebase of Vancouver, the campaign features the model-turned-memoirist in tailored pieces from Babaton’s Fall 23 collection, where you can shop here.
Designed for the modern professional, Babaton is one of Aritzia’s exclusive in-house brands. Refining and elevating the 9–5 aesthetic, Babaton is known for its atelier-inspired tailoring, high-quality fabrics and emphasis on form. Cult-favourite fabrics include figure-smoothing Sculpt Knit and the iconic second-skin Contour, which Anderson wears in the shoot, layered under oversized suits and tailored outerwear.
“We’re so excited to team up with the iconic Pamela Anderson for the launch of Babaton Fall 23,” says Wong. “This season highlights the power wardrobe, and Pam brought her power-woman energy to the tailored essentials, luxe sweaters and modern suiting of the new collection. BC-born and raised, Pamela not only serves as a hometown heroine for Aritzia, but also represents the effortless confidence of the Babaton woman.” – Aritzia CEO, Jennifer Wong