Beyoncé’s halftime show, dubbed the “Beyoncé Bowl,” brings cowboy culture into the global spotlight, setting the tone for 2025 with a dazzling tribute to Western and equestrian style. Queen Bey’s bold performance during Netflix’s live NFL streaming event redefined halftime entertainment with her “Cowboy Carter” album, featuring iconic reboots like Jolene and Blackbird. From her glittering white ensembles to the dancers donning cowboy hats, the performance blended high fashion with Western heritage, proving that cowboy culture isn’t just surviving—it’s thriving.
This resurgence of equestrian and Western style pairs perfectly with the launch of Karina Brez’s new Stirr It Up Collection, which reimagines the iconic stirrup as a luxurious fine jewelry centerpiece. Much like Beyoncé’s reimagining of Western themes for a modern audience, Karina Brez transforms the stirrup—a fundamental equestrian tool—into a dazzling, gem-encrusted masterpiece.
The Stirr It Up necklaces pay homage to equestrian heritage while embodying elegance and craftsmanship. Designed in three dimensions with diamonds and vibrant gemstones, these pieces sparkle from every angle, mirroring the multidimensional essence of equestrian life. Each necklace is a tribute to strength, balance, and tradition—the very qualities celebrated in cowboy culture and Western fashion.
As Beyoncé carries cowboy culture forward through her groundbreaking performances, Karina Brez invites equestrian enthusiasts and fashion lovers alike to embrace this style with fine jewelry that captures the spirit of riding and the artistry of the stirrup. Perfect for the holidays and beyond, the Stirr It Up Collection offers a fresh, wearable take on equestrian elegance.
The Stirr It Up Collection is now available at karinabrez.com. Celebrate the enduring influence of cowboy and equestrian culture in style and jewelry. Beyoncé’s halftime show and Karina Brez’s latest collection remind us that cowboy chic is here to stay.
