Canadian beauty brand Annabelle Cosmetics has taken one of its most beloved products and given it the upgrade fans have been asking for. The brand’s cult‑favourite Skinny Mascara — known for its ultra‑fine, microscopic brush — is now available in a new waterproof, sweat‑resistant formula designed for modern, on‑the‑move lifestyles.
As the press release notes, the brand has “reimagined its cult‑favourite Skinny Mascara with an upgraded waterproof and sweat-resistant formula,” while keeping the signature precision brush that made the original a bestseller.
Built for Real Life: 24‑Hour Wear, Zero Smudge
The new Waterproof Skinny Mascara is engineered for longevity. Whether you’re navigating summer humidity, a packed workday, or a full evening out, the formula promises up to 24 hours of wear without smudging or flaking.
The lightweight texture instantly creates the look of 2x longer lashes, defining and separating each lash for a clean, fanned‑out effect. It’s ideal for minimalists who want subtle definition and for beauty lovers who prefer a sharper, more sculpted eye look.
Why Beauty Lovers Will Want It
Annabelle kept the star of the original formula — the microscopic‑precision brush — which allows users to reach even the tiniest corner lashes with ease. According to the release, it “defines even the hardest-to-reach lashes, delivering sharp, controlled application and a polished finish.”
Key benefits include:
- Ultra‑precise application
- Lengthening and lash‑extending effect
- Clump‑free separation
- Comfortable, lightweight wear
- Stays put through heat, sweat, and long days
The formula is enriched with carnauba wax for structure and flake resistance, and checks all the boxes for ingredient‑conscious shoppers: hypoallergenic, fragrance‑free, paraben‑free, mineral‑oil‑free, cruelty‑free, and vegan. It’s also tested under dermatological and ophthalmological control, making it suitable for sensitive eyes and contact lens wearers.
Affordable, Accessible, and Very Canadian
At just $11.95, the Waterproof Skinny Mascara continues Annabelle’s commitment to high‑performance beauty at an accessible price point. It’s available at Amazon.ca, Walmart, and drugstores across Canada.
Annabelle Cosmetics — a brand that celebrates individuality and creativity — remains a national leader in eye and lip products, with one of the largest assortments of eyeliners and lip pencils in Canadian drugstores. The new mascara launch reinforces the brand’s reputation for innovation rooted in everyday practicality.
