Smash + Tess is getting a head start on the holidays with a stylish surprise in honour of Giving Tuesday (December 1): 70 curated gift boxes delivered to mothers whose babies are in the Neonatal Intensive Care Unit (NICU) at BC Women’s Hospital. Then, on December 7, Smash + Tess fans around the world can enter for a chance to win a box for themselves during a virtual fundraising event held in partnership with BC Women’s Health Foundation, British Columbia’s largest non-profit organization dedicated to advancing the full spectrum of women’s health.
Ashley Freeborn, CEO of Smash + Tess, experienced the NICU personally when her daughter, Stella, arrived early into the world. Thanks to supportive nurses, caring family members and generous friends, Ashley and Stella made it through a frightening time – and now, Ashley wants fellow NICU mothers to feel just as loved and supported. On December 1, Ashley and the entire team at Smash + Tess, along with several generous sponsors, are gifting NICU mothers with a thoughtful collection of mother-and-baby essentials. Each gift box includes a Smash + Tess x Jillian Harris Romper — a comfy outfit that easily zips down for breastfeeding ease. The box also includes classic children’s book Love You Forever by Robert Munsch donated by Indigo Chapters, a scrunchie from Chelsea King, a Playtex Baby bottle cooler, a K’Pure Naturals baby essentials kit, Kleenex, a BC Women’s Health Foundation “Support Women, Protect Others” Mask, and hand sanitizer from AG Hair.