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On A Mission To Help Create Positive Self Imaging

A Clothing Brand intended to be more than trendy athleisure wear, but a company that stands for giving back and supporting others

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We live in a world where numbers of clothing sizes negatively affect the way we look at ourselves. McKee Performance Wear decided to create a new sizing guide that eliminated the high numbers, squashing the negative stories the kids are creating in their heads as a direct result of the number associated with their current clothing sizes.

Sizing is done a little differently there.

Numbers are associated with the way people perceive themselves, especially today’s youth. In typical youth clothing, a large is considered a 14 and an extra-large is considered a 16. What most people don’t realize is these two sizes are also a women’s size 4 and a women’s size 6 or a men’s extra small and men’s small. What we decided to do is to create sizing that eliminated the high numbers, squashing the negative stories the kids are creating in their heads about the size they wear. Please see our size chart to find exactly the size that’s best for you. Once you become familiar with our sizing, you won’t even think twice about the difference in the way we communicate our sizing.

McKee Gives Back:

McKee Again – Providing an opportunity for everyone to give back. With our McKee Again program, we give you the option of sending back your gently used McKee Wear products, which we will donate to athletes and kids in need throughout our surrounding communities and in return you may receive 25% off your next purchase.

McKee Scholarship Foundation – The McKee Scholarship Foundation is supported by a percentage of each McKee sale. This foundation was established to support our athletes, artists and entrepreneurs in need with the monetary funds to participate in the same opportunities as their peers. Kids can nominate themselves or be nominated by someone else who could use the support of our foundation. Whether or not it helps with the team uniform fees, travel fees of a club team, fees to create a college recruitment video, or even to just attend a camp or clinic. Our goal is to support our athletes, artists and entrepreneurs in every way we can. You can find more information here.

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Encompassing fashion, beauty, home, lifestyle and travel, NICHE magazine embraces the three essential elements of the good life – where we live, how we live and how good we look getting it all done in a modern world.

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