Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is delighted to announce its Fall 2017 Extraordinary Women, Extraordinary Stories campaign featuring fashion icons Christy Turlington Burns and Karlie Kloss, lensed by acclaimed photographer Cass Bird. The campaign is a culmination of an all-women cast and crew.
Showcasing these extraordinary women and laced with the narrative of the unique relationship between Burns and Kloss, the campaign features strikingly intimate candid video vignettes and editorial photographs, as well as classically cool styling by Karla Welch. Extraordinary Women, Extraordinary Stories explores the meaningful relationship between Christy and Karlie, bound by a shared desire for purposeful change. Each has been inspired to channel the success of their modeling careers to work toward positively impacting women’s lives through their respective initiatives: Kode with Klossy, empowering young women and girls to learn to code as well as become leaders in tech and, Every Mother Counts, providing support to mothers around the world with access to essential maternity care.
Through a rare photo essay and video shorts, Bird captures intimate anecdotes and life lessons shared between Kloss and Burns as they aspire to do more, place passion with purpose, and embody the extraordinary. “When someone is extraordinary,” says Karlie Kloss, “they are being genuine to their unique passions and chasing their dreams.” Christy Turlington Burns notes, “What any of us do on any daily basis is very ordinary, very routine. Extraordinary is really born from being your best possible self in any of those given moments.”
David Maddocks, Chief Marketing Officer and General Manager of Business Development at Cole Haan concurred, “Cole Haan is a rare leader among fashion and lifestyle companies in that we continuously seek to invent or reinvent footwear and accessories through beautiful design, research-based engineering, and with a thoughtful eye to style. For the launch of Cole Haan Collection and the release of the newest silhouettes in our Grand Series of products, we sought two equally rare individuals. What makes Karlie and Christy beautiful isn’t what they project on camera; it’s what they choose to do off camera. Living extraordinary lives filled with purpose is something everyone can aspire to have in common with them.”