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Pinterest Reports: Summer Travel is Trending


Get ready to pack your bags – summer travel trends are in! Today, Pinterest released its 2024 Summer Travel Report, giving Canadians ample travel inspiration from the hottest destinations to this season’s leading adventures.

Whether it be action-packed escapes or solo getaways, with over one billion travel-related searches and 10 billion travel saves in one year alone, Pinterest has become the ultimate destination for travel inspiration. Curious about what’s trending for travel? On top of Jasper, AB, being the top search destination for Gen Zs, here’s what they’ve uncovered:

  • Wellness Wonderland: Get ready to rejuvenate, recharge, and reconnect with yourself on the ultimate wellness retreat. From digital detox getaways to off-the-beaten-path destinations, wellness travel promises tranquility and self-discovery in 2024. 
  • Adrenaline Rush: Adventure activities are experiencing a resurgence, with searches up 45% year over year. From luxury safari lodges to scuba diving photography, travelers are craving experiences that offer an adrenaline rush and a connection with nature.
  • Embracing the Quiet Life: As the world grows increasingly chaotic, the search for simplicity is on the rise. Pinterest users are seeking out “quiet places” and “calm places” in record numbers, with a 530% increase in searches for the “quiet life.”
  • The Era of Solo and Group Travel: Solo travel is on the rise as individuals seek personal growth and reflection, while Gen Z’ers are embracing budget-friendly road trips with friends as a way to strengthen bonds and create unforgettable memories.

These trends highlight a shift in the way we approach travel by providing a space for individuals to curate meaningful experiences and connect with the world around them by tapping into their dream manifestations. From luxury safari adventures to cozy road trips with friends, Pinterest is the ticket to a world of endless possibilities. 

Adventure Travel

Emerging from the cocoon of post-pandemic lockdowns, a profound appreciation for “adventure activities” (searches up 45% year over year) seems to be increasing worldwide. It’s a testament to seeking exhilaration, a reconnection with nature, and a departure from the mundane—a collective yearning for experiences that offer an adrenaline rush, immersion in nature and elevation of the spirit. Achieving goals in adventurous settings can foster a sense of accomplishment and empowerment. Adventure travel also provides opportunities for personal growth, physical and mental wellness, and sustainable tourism practices that align with the evolving priorities in the modern world. See below for the top trending adventure travel activities.

  • Luxury safari lodge +110%
  • Scuba diving photography +60%
  • Mountaineering +40%
  • Trekking +40%
  • Adventure camping +44%
  • Caving +40%
  • Water park rides +170%
  • Hiking trail +94%
  • Canoeing +35%
  • Train journey +90%

Trending adventure destinations:

  • Tanzania safari +60%
  • Amazon travel +120%

Quiet Life Travel 

The quest for a quieter, more serene lifestyle is rising, with searches for “quiet life” soaring by 530%1.  This longing for simplicity has extended to travel—since last year, searches for “quiet places” and “calm places” have increased by 50% and 42%3 respectively. Pinterest users are searching for digital detox travel, and many sought-after nature destinations offer a respite from the constant buzz of connectivity and digital distractions, providing a much-needed break. Solo travel emerges as a liberating choice, granting individuals the freedom to craft their itinerary, pace, and priorities without compromise. Whether basking in the tranquility of a secluded beach or meandering through serene countryside landscapes, these experiences contribute to self-care and overall well-being. Discover the top quiet travel trends below. 

  • Solo travel +35%
  • Travel journal pages +155%
  • Glamping aesthetic +260%
  • Wellness retreat aesthetic +90%
  • Cabin in the mountains +180%
  • Village vibes +145%
  • Countryside +60%
  • Island life +30%
  • Forest walk +30%
  • National park +250%

Trending quiet life destinations

  • Okinawa, Japan +35%
  • English Countryside +31%

Mysterious Places

Searches for enigmatic locales are rising as travelers crave places shrouded in mystery and allure, promising a blend of wonder, adventure and the unexplored. From ethereal natural landscapes to ancient, whispering ruins, these hidden gems ignite the imagination of artists and call out to travelers in pursuit of spiritual enlightenment and transcendence. Venturing into the depths of ancient cities or uncovering forgotten realms becomes a daring odyssey, pushing boundaries and unraveling profound truths about oneself and the world. Join the quest for wonder with the top trends below3:

  • Places on earth that do not feel real +240%
  • Mysterious places on earth +40%
  • Haunted places +155%
  • Calming nature +340%
  • Ancient cities +75%
  • Exploring abandoned places +230%
  • Lost places +40%
  • Beautiful places in the world +150%

Top mysterious places

  • Machu Picchu +190%
  • Edinburgh, Scotland +56%

Gen Z Spotlight: “Crossroads Quest”

Gen Z Pinterest users are increasingly searching for road trips and travel with friends as an affordable, more accessible travel option to split costs and be spontaneous. While solo adventures hold appeal, traveling with friends fosters meaningful connections and cultivates shared experiences. Road trips offer the freedom to savor every moment of the journey, creating opportunities to strengthen bonds and forge unforgettable memories in an intimate setting. Dive into the top trending searches among Gen Zbelow:

  • Comfy road trip outfit +250%
  • What do bring on a road trip +66%
  • Road trip snacks +65%
  • Places to go with friends list +50%
  • Nature with friends +50%

Top Gen Z destination:

  • Jasper, Canada +155%

Top Trending Destinations and Interest for Each 

Pinterest users aren’t just discovering new destinations to visit—they’re embarking on journeys with purpose and passion. Whether savoring exotic cuisines, diving deep into vibrant cultures, immersing in electrifying nightlife scenes or exploring tranquil rural landscapes, travelers seek experiences that align with their interests and hobbies. By merging their passions with travel, they unlock a world of enriching encounters that broaden horizons and deepen cultural connections. Uncover the top trending destinations below3:

  • London lifestyle +340%
  • South African food +320%
  • Santorini party +300%
  • Goa nightlife +270%
  • Summer in Brazil +250%
  • Bali vibes +195%
  • History of Myanmar +170%
  • Rural India +100%
  • Singapore culture +100%
  • Morocco aesthetic +90%

1 Pinterest internal search data; Global; Gen Z ages 18-24; February 2023 – March 2023 vs February 2024 – March 2024

2 Pinterest internal search data; Global; Gen Z ages 18-24; February 2023 – March 2023 vs February 2024 – March 2024

3Pinterest internal search data; Global; Gen Z ages 18-24; February 2023 – March 2023 vs February 2024 – March 2024


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