In the second chapter of the Gucci Valigeria campaign, award-winning actor and Global Brand Ambassador Jungjae Lee takes a journey to where the story of the House begins—The Savoy. It is precisely at this historic London hotel that a young Guccio Gucci, while working as a porter and observing the international jet set that crossed the lobby, became inspired to create his own luggage atelier upon his return to Florence.
With emblematic designs in hand, Jungjae Lee ventures throughout the storied locale, portraying how the House has expanded upon the original vision to craft ingeniously designed luggage over the past 102 years. He is captured in front of The Savoy’s iconic marquee and within the hotel’s flagship Royal Suite by Gucci, currently furnished with pieces from the Gucci Décor collection. An exploration of the House’s present as much as its past, the campaign spotlights how the founding narrative continues to persist within the Gucci Valigeria collection. Imagery showcases styles from the heritage-infused Gucci Savoy line—a nod to the significant role of the hotel in Gucci’s history—as well as the new Gucci Porter selection of GG monogram and Web-embellished aluminum travel pieces created in collaboration with FPM Milano, including the Italian luxury luggage-maker’s signature Bank trolley.
GUCCI VALIGERIA
Since the very beginning of the House, luggage has always represented more than just a container of things, but rather the creative spark that started it all. At the turn of the century when a young Guccio Gucci worked as a porter at The Savoy, he encountered the magic of travel, connecting the dots between the fine leather suitcases that accompanied the international jet set and the craftsmanship he saw back at home in Florence.
Inspired by this experience, he returns to Florence to begin a leather goods shop in 1921 with a specialty in ‘valigeria Inglese’ (English luggage), according to an original advertisement. Over 100 years later, the House revisits this narrative thread precisely through Gucci Valigeria—the House’s travel collection including trolleys, hard and soft suitcases, duffle bags, trunks, hat boxes, and beauty cases.
The heritage-infused Gucci Savoy collection—a nod to where Guccio Gucci had that very first revelation—features emblematic codes such as the GG monogram and the Web in a variety of designs from duffles to trolleys, hat boxes to jewelry cases, and even steamer trunks. A seasonal offering echoes the inventive spirit behind the House, while duffles crafted in precious skins, such as crocodile, reflect the height of its craftsmanship. Witness to the needs of the modern traveler, there is also the aluminum hard-sided Gucci Porter line, which includes Bank trolleys and vanity cases created in collaboration with Italian luxury luggage-maker FPM Milano. The wide-ranging collection comprises items for every travel need, designed to be used now and for many years to come—a constant in the ever-infinite search for the unexpected.
To showcase the House’s luggage legacy in a dedicated store, it has opened a permanent Gucci Valigeria boutique located at 229 Rue Saint-Honoré in Paris. Drawing inspiration from travel during the Belle Époque, the refined and intimate space evokes the atmosphere of an elegant vintage railway carriage to showcase a curated selection from the House’s travel offering.
