DSW Designer Shoe Warehouse, a Designer Brands company (NYSE: DBI), today announced the launch of its DSW VIP loyalty program to more than a million Canadian loyalty program members. The VIP loyalty program offers a more personalized experience for members, with relevant and compelling rewards. Features include the ability to receive free shipping on anything, the ability to earn rewards earlier and more often, and the ability to donate shoes for points—all benefits designed around customer feedback.
The new program introduces three member tiers: VIP Club (free to join), VIP Gold ($200 annual spend), and VIP Elite ($500 annual spend). All tiers receive an accelerated reward of $5 for every 100 points earned; Club and Gold members earn 1 point for every $1 spent, while Elite members earn 2 points for every $1 spent. Additional member benefits include a $10 welcome gift upon enrolment for their next purchase in-store, birthday rewards, early access to offers, and extra points for shoe donations.
“We’re thrilled to be able to innovate the loyalty experience for our customers in Canada”, says Mary Turner, President, Canadian Operations. “DSW VIP takes loyalty to the next level with emotional experiences and compelling benefits that inspire our customers’ self-expression. Our members are very important to us, so we want them to feel like a true VIP when shopping at DSW.”
A DSW member survey revealed how closely their feelings about shoe shopping align with the new DSW VIP rewards:
- More than a third of women buy new shoes at least once a month. Members earn 1 point for every $1 spent, while Elite earns 2 points for every $1 spent. Plus, all members enjoy free shipping.
- 25% of women have a pair of shoes in their closet that is more than 12 years old. Members are invited to donate their shoes to earn points at all 27 locations in Canada.
DSW VIP is about more than just creating engaging customer experiences, it’s also about giving back. In-store shoe donations benefit DSW’s philanthropic partner Soles4Souls, which creates sustainable jobs and provides relief through the distribution of shoes and clothing in Canada, the US, and around the world.
The Company has also launched the DSW Canada app where members can access their DSW VIP rewards anytime in one easy-to-redeem location.
For more information about DSW VIP and to sign up, visit https://www.dsw.ca/en/ca/rewards and join the conversation on social media using @DSWCanada and #DSWVIP.
