For the first time in fifteen years Kenneth Cole is launching a new fragrance Masterbrand, Kenneth Cole for Him and Kenneth Cole for Her. The newly introduced collection marks the brand’s first customizable fragrance collection, offering the consumer the ability to create their own signature scent with “foolproof” layering options. The new pillar celebrates the individuals, those that are present, self aware and ready for new experiences. They are: “The Here, The Now, The Ready” – to be as expressive as they desire.
“I believe that everyone is their own brand. Personal style is defining and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, Chairman and Chief Creative Officer at Kenneth Cole Productions, Inc.
KENNETH COLE FOR HIM
An icon for a new breed of modern man
A Woody Marine, Kenneth Cole for Him is a vibrant fragrance with a magnetic contrast of energizing, salty and citrusy top notes and a base of sensual amber.
TOP NOTES: Mineral Accord, Sea Salt, White Citrus
MID NOTES: Translucent Jasmine, Ginger
BASE NOTES: Modern Woods, White Amber
“Kenneth Cole for Him captures a deep essence of the brand and creates a very special fragrance. A clean and edgy style embodied by a contrasted and graphic scent based on an enticing Mineral Accord. Inspired by the urban and high-tech streets of New York, a city of endless possibilities… Rock ‘n roll woods melt with authentic saltiness and translucent Jasmine to provide this biting clarity, an innovative addiction to embrace. This note is an infinite and minimalist blueprint of free minds,” said Philippe Romano, Perfumer at Drom.
KENNETH COLE FOR HER
A non-traditional statement with an edge
A Floral Musk, Kenneth Cole for Her is a dynamic yet sophisticated fragrance that blends notes of vibrant, translucent Florals and invigorating Citrus with enchanting notes of Sandalwood and Musk. The result is a fragrance that does not follow traditional structures or paths, just like the woman who wears it.
TOP NOTES: Pink Peonies, Lemon, Translucent Florals
MID NOTES: Jasmine, Violet, Lily-of-the-Valley
BASE NOTES: Sandalwood, Heliotrope, Skin Musks
“The scent is inspired by the Kenneth Cole woman who would wear this fragrance, traditional with an edge. The fragrance is designed in a linear structure with contrasts to obtain a “rock ‘n roll edge.” The signature is centered around musk providing this effortless, easy comfort that is extremely wearable and pumped throughout the fragrance in a non-traditional way. The edge comes from this unique duo of Carrot Seed and Ambrette, providing a touch of warmth to increase the mellow expression. Beautiful fluid Florals envelop the Musk in a stunning contrast. The finished composition has a cool factor that is very addictive,” said Nicole Mancini, Senior Perfumer at Givaudan.
THE KENNETH COLE PERSONALIZATION FRAGRANCES
The Kenneth Cole for Him, Kenneth Cole for Her and The Personalization Fragrances are inspired by Kenneth Cole’s “Urban Uniform.” Conceived to ensure intuitive daily dressing, the “Urban Uniform” is comprised of effortless pieces incorporating casual, sport and dress elements to be mixed and matched to suit any mood or occasion. The new Personalization Fragrances allow one to layer fragrances just as easily, and are intended to be worn alone or paired with the namesake scents.
Serenity: Serenity blends notes of White Pepper, Whiskey Accord, Peach Nectar, Woods, Tonka Bean, Labdanum, and Vanilla to create a sensuous, calm, and comforting experience. Pair with Kenneth Cole for Him to enhance notes of Modern Woods and White Amber for a smoothly sensual scent. Pair with Kenneth Cole for Her for a velvety comfort, enhancing notes of Peonies, Violet, Sandalwood and Heliotrope.
Energy: Energy fuses notes of Neroli, Orange Flower, Magnolia, Jasmine, Tuberose Absolute, Sandalwood, Vetiver, and Musk to give the paired fragrance an ultra-fresh, daytime, cool, and vivifying feeling. Pair with Kenneth Cole for Him for a sporty twist, enhancing notes of White Citrus and Translucent Florals. Pair with Kenneth Cole for Her to enhance Lemon, transparent Florals and Jasmine for a luminous dynamism.
Intensity: Intensity exudes a sense of mysteriousness and seduction with notes of Cardamom, Pink Pepper, Leather, Saffron, Nutmeg, Tobacco Leaf, Coffee, Woods and Tonka. Pair with Kenneth Cole for Him for a warm, intense twist of Ginger, Modern Woods and White Amber. Pair with Kenneth Cole for Her for a bolder, more flirtatious scent, enhancing notes of Sandalwood, Heliotrope and Skin Musks.
Fusing minimalism with strong lines and a structured silhouette, the distinctively cut Italian glass bottles topped with a matte black cap make a striking visual statement. The new Kenneth Cole fragrance collection packaging is designed by Doug Lloyd of Lloyd & Co. in collaboration with Kenneth Cole.
Conceived around the concept of “The Here, The Now, The Ready,” the new fragrance portfolio is inspired by a generation of consumers who are fully self-aware and living in a society where likes, shares, and followers are the new currency. Lensed by Photographer Sean Ellis in Brooklyn, NY, the advertising campaign features a diverse group of models, each representing an individual within the crowd.