With over 110 years as the world’s leading luggage brand, Samsonite proudly announces its sponsorship of Canadian beach volleyball Olympian Brandie Wilkerson.
As a brand committed to modern journeys, Samsonite recognizes the importance of supporting individuals who embody our shared spirit of adventure and excellence. Known for her remarkable achievements and genuine charisma, Brandie herself is a masterclass in true, earned confidence, both on and off the court.
“Our focus is on sophisticated, modern design at Samsonite, which we feel aligns perfectly with Brandie’s own personal brand of excellence,” says Erin Reynolds, Brand Manager at Samsonite. “Brandie is famous for regularly taking flight on the beach volleyball court, and combined with our own products’ lightweight stories, this partnership was an undeniable fit.”
As a busy professional athlete, travel is not just a hobby for Brandie Wilkerson, it’s a way of life. With her eyes set on the world’s biggest sporting event this summer, Brandie traverses and competes in sun destinations worldwide, relying on Samsonite’s lightweight and durable luggage to accompany her on every journey.
“Not only am I ecstatic to be a part of the Samsonite team, but I’m honoured to represent their brand as it so closely aligns to my values,” adds Wilkerson. “With this partnership, I feel even more supported and encouraged to travel and compete all over the world, proudly representing Canada. Samsonite has organically become one of my favourite brands to work with and I can’t wait to share this journey with everyone.”
As part of the partnership, Brandie will travel with Samsonite’s range of wheeled luggage, including the incredibly lightweight and extremely durable Proxis luggage. The Proxis collection’s innovative shell is made from Roxkin™ material, an exclusive multi-layered material developed that bounces back into shape, offering remarkable strength, resilience and lightness.
This collaboration between Samsonite and Brandie Wilkerson was facilitated by EQ, the influencer marketing agency that represents Wilkerson. Together, they developed the strategic vision to inspire confidence in travellers worldwide. Dakota Rae, Founder & CEO of EQ comments, “Through this partnership, Samsonite and Brandie Wilkerson aim to showcase the transformative power of sport and travel, and to embrace every journey with confidence and style.” The partnership with Samsonite epitomises Brandie’s ethos of soaring with confidence, doing things her way, and embracing her genuine self.
