Under the creative direction of Sabato De Sarno, Gucci introduces a new chapter for the iconic Horsebit 1953 loafer. The campaign, featuring British actor Kingsley Ben-Adir, unfolds in a minimalistic setting, where relaxed portraits narrate the enduring legacy of this timeless style.
Captured through the lens of Heji Shin, the campaign seamlessly weaves together the past and present, showcasing the loafer’s evolution as a symbol of sporty, casual, and sensual elegance. Originally presented in 1953, the Horsebit loafer embodies the essence of equestrian-inspired sophistication. The double ring and bar, first introduced during the late 1940s as a decorative emblem in Gucci’s collections, draws inspiration from the world of equestrianism—a beloved pursuit among the House’s discerning clientele.
Sabato De Sarno’s vision, brought to life by the magnetic Kingsley Ben-Adir, breathes fresh vitality into the Horsebit 1953 loafer, demonstrating its ongoing influence in redefining everyday style. As the campaign unfolds, the Horsebit 1953 loafer emerges as a testament to Gucci’s commitment to reimagining elegance for the modern era. Casual yet seductive, this iconic design invites individuals to interpret everyday life through the lens of sophistication, serving as both an anchor to Gucci’s heritage and a source of inspiration, generation after generation.
CREDITS
Creative Director: Sabato De Sarno
Art Director: Riccardo Zanola
Director: Emanuele Cantò
Photographer: Heji Shin
Stylist: Alastair Mckimm
Make Up: Thomas De Kluyver
Hair: Amidat Giwa
MUSIC
Walked In The Room by Channel Tres
