BEHIND EVERY GREAT STAR, IS A GREAT TEAM –
THE CREATIVE GENIUSES WHO TAKE THE ESSENCE OF A PERSON AND TRANSFORM THEM INTO CELEBRITY
Hair stylist, makeup artist, stylist, trainer, nutritionist, management — each team member contributes their specialty, and endless hours, to present a super human, designed to dazzle society and make us fall in love.
One of Hollywood’s most brilliant imaginative minds behind the celebrity is costume and wardrobe designer Marina Toybina. Renowned for her work in the music industry, the two time Emmy winner has a remarkable knack for infusing celebrities with a fantastical quality. Toybina transforms musical performances into a dreamy realm, filled with wonder, imagination and the completely unexpected.
For the dramatic nature of costuming, Toybina has a fascinating honesty to her work. Her designs are inspired by the artists as people, Toybina explains, “when you’re dealing with anybody who’s trying to find or create their image, you have to be inspired by who they are as people first.” She focuses on building a relationship with the artist and their music, to design an imaginative representation of who they are.
Toybina began her career with a ready to wear line called GLAZA which slowly began taking on a more avant garde feel. The move into costuming for music was what she describes as “a natural progression.” Toybina has always been passionate about music, and it has always been a driving force for her, she expresses that, “it seemed like the perfect marriage to go into music.”
It would be impossible not to be immediately struck by Toybina’s gracious and modest attitude given the tremendous success she’s had in her career. She explains that “there have been so many incredible moments where I just stop and catch my breath for a moment and am so grateful for every opportunity that has come along.”
Just launching into her third year as the costume and wardrobe designer for The X Factor, Toybina’s future dreams are set on moving into designing costumes for motion pictures, before bringing her career full circle and ending back where she began, designing ready to wear.
WHO’S WEARING MARINA TOYBINA:
Taylor Swift, Justin Bieber, Dita Von Teese, Kirsten Dunst, Eminem, Katy Perry, Nicki Minaj, Dido, Eve, Paris Hilton, Carrie Underwood, Miley Cyrus, Pink, Eliza Dushku, Liam Hemsworth, Sean White, Britney Spears, Adam Lambert, Juliette Lewis, Tina Majorino, Lil’ Kim, Cherie Currie, Selena Gomez, Usher.
By Chelsea Forman INSIDE the Winter 2014 issue of NICHE