The hotly anticipated new handbag collection by the British-Mexican brand, KOUA Mexico, officially launched this week after debuting at London Fashion Week.
Acapulco – Waves of Change, is a fusion of Mexican heritage, sustainability, and social empowerment. The official launch of the collection, designed by KOUA Mexico has been accompanied by efforts to raise funds for Acapulco in the devastating aftermath of Hurricane John.
Acapulco – Waves of Change is more than a fashion statement. It represents a movement that embraces sustainable practices and leadership, including the use of vegan leather made from pineapple, recycled cotton given new life on a pedal loom and fabrics naturally dyed, recycled, or handcrafted by artisans from Oaxaca and Guerrero – where Erika’s family heritage has its roots.
Each of the 10 exquisite bags is a love letter to the crafts and traditions of Mexico, brought to life with a colorful and vibrant celebration of Latin culture from the heart of London.
The collection was designed by founder Erika Alvarez, who sought inspiration in Acapulco, a beach city located on the Pacific coast of Mexico, known for its beautiful shoreline and for being the favorite spot of glamorous celebrities during Hollywood’s Golden Age in the 60s. In the wake of Hurricane John, KOUA Mexico announced it would step up its support of the region, with a donation portal now available via its website.
The collection is further part of Erika’s mission to bring together female fashion designers and entrepreneurs who are passionate about sustainability and the preservation of tradition to create garments that interweave beautiful storytelling with expert craftsmanship to be part of her hub, set to launch in the next couple of weeks.
She commented, “I know I can’t turn back time, but I can help to bring about change with my initiative encouraging designers to create a unique collection with my textiles. In this way, I hope to not only contribute to the artisan economy and the cultural preservation of their designs and techniques, but to also close the gender gap by empowering women fashion entrepreneurs and helping them to reach new markets, together.
“I’m so excited to release my new collection. Acapulco – Waves of Change. It not only portrays childhood memories I had in the most famous seaside spot in Mexico, it tells the story of how this place have been impacted by environmental and social issues in the recent years.
The Acapulco – Waves of Change handbag collection is available to buy now.
For more information, visit https://kouamexico.com
