amika’s Repair Collection is getting a major upgrade this March—launching four products packed with Bond Cure Technology, vegan proteins and plant butters. Two products are entirely new and must-haves for split ends, damaged or chemically treated hair, while the best-selling The Kure Repair Shampoo + Conditioner will have a new and improved formula.
Hair is comprised of several types of bonds, with hydrogen bonds being the weakest yet most abundant type. These bonds are broken every day by heat styling, chemical treatments and environmental stressors, and when they break, the damage makes hair less manageable, and hair can look frizzy and dull. amika’s newest launches target these hydrogen bonds and are clinically proven to repair and strengthen hair and prevent future damage.
NEW! The Kure Multi-Task Repair Treatment
A 60-second reparative mask that has been clinically tested to strengthen hair by 2.4x with 74% more repair, and 58% less breakage, plus it prevents future damage! This multi-tasking must-have has been packed with bond cure technology, vegan proteins, plant butters and ultra-nourishing sea buckthorn berry, amika’s signature ingredient, to bring dry, damaged hair back from the breaking point. This treatment can be used in the shower or as a leave-in treatment and is ideal for those with damaged or chemically treated hair and those looking to reduce breakage and strengthen hair.
NEW! The Closer Instant Repair Cream
A 2-in-1 leave-in treatment and styling cream that reinforces over-processed, overstressed hair strands to instantly help smooth and seal split-ends. It instantly seals 96% of split ends. Packed with bond cure technology, plant butters and vegan proteins, this lightweight, non-greasy formula reduces frizz, seals split ends and softens hair while also working to bring dry, damaged hair back from the breaking point. This styling-treatment hybrid transforms super-stressed hair in just one use—like your hair just got a trim. The Closer Instant Repair Cream is ideal for those with damaged or chemically treated hair and those looking to reduce breakage and strengthen hair.
REFORMULATED & NEW NAME! The Kure Bond Repair Shampoo + Conditioner
Reformulated to be packed with bond cure technology, vegan proteins and plant butters. amika’s blend of fibre-protecting ingredients works to repair the condition of hair affected by chemical and physical stressors while strengthening hair to reduce breakage, instantly detangling and adding intense hydration that won’t weigh hair down. This repairing wash duo is ideal for those with damaged or chemically treated hair. Clinically tested to provide 87% more repair, 55% less breakage, 2x stronger hair after one use.
Available at Sephora and professional salons nationwide
