Kylie Jenner continues to expand Kylie Cosmetics’ complexion category with the launch of their new Power Plush Longwear Foundation. Featuring a clean and vegan formula that does not compromise on performance, the weightless, breathable foundation offers medium, buildable coverage with up to 12 hours of comfortable wear.
Rolling out across Canada starting today at Shoppers Drug Mart:
- Foundation MSRP $46
- Setting Spray MSRP $36
- Brush MSRP $39
Available in 40 shades, this foundation formulated with skincare ingredients Niacinamide, Centella Asiatica, and Vitamin E. It also hydrates, smoothes and blends seamlessly into the skin to a soft, cushiony feel and airbrushed look. It is easily buildable without looking or feeling cakey, and doesn’t clog pores, settle into fine lines or cling to dry patches.
“I’ve been developing this foundation for over three years, and it has been a secret staple in my makeup kit. As Kylie Cosmetics’ first-ever foundation, the performance of the product was important to me. The formula blends into the skin so easily for a gorgeous satin finish that’s not too dewy and not too matte.” said Kylie Jenner.
Developed in conjunction with the Power Plush Longwear Concealer, the foundation’s shade range pairs with the concealer and can be worn together or separately for comfortable coverage that does not cake or crease.
The new Power Plush Longwear Foundation has strong consumer test results* to support its efficacy, with 100% saying it makes the skin look smooth and even without accentuating skin texture, settling into fine lines, drying out the skin, or clinging to dry patches. All testers also said that it blends seamlessly, feels comfortable on the skin, and stays put without separating.
Kylie Cosmetics will also launch their clean and vegan Brush 01 and Setting Spray to be used alongside the foundation. Designed in a slightly angled shape, the foundation brushes ultra-soft, densely packed bristles offer easy application, fit the contours of the face for a smooth, flawless finish, and can be used with any liquid or cream blush, bronzer and highlighter. The Setting Spray is a weightless, mattifying spray formulated with skincare ingredients; Centella Asiatica and Green Tea. It helps minimize excess shine and prevent makeup from settling into fine lines. It also has an ultra-fine mist that diffuses across the face to instantly set and lock in makeup for all day wear.
