Yoga Jeans®, is thrilled to release a short video to help customers get their sizing right on the first try. The goal of the video is to promote responsible consumption and reduce returns by half.
“We listened to our customers and created the perfect video to address their hesitations and missteps,” said Eric Wazana, co-founder of Yoga Jeans®.
When physical stores closed because of the pandemic, 82% of Canadians turned to online shopping, spending a total of $84.4 billion, most of it on clothing. When it comes to jeans, it’s too common to order the same pair in several sizes and return the ones that don’t fit. In fact, “the vast majority of returns are because our customers are unable to choose the right jeans for their body size and lifestyle,” said Wazana.
The primary goal of this video is to match the customer with their new favourite pair of Yoga Jeans® on the first try. Helping the customer get it right the first time will provide a better online shopping experience while reducing the company’s carbon footprint and saving on transport costs.
The video covers all the jean-fitting essentials, including an introduction to the brand’s exclusive fabrics, washes and styles. Customers get a step-by-step guide to finding their exact measurements, and they can see all six styles of Yoga Jeans® in action, from slim fit and classic straight leg to retro flares and everything in between.
Yoga Jeans® come in sizes 24 to 34, and the various aspects of size and fit are outlined in the video. In-house denim experts also provide “fit tips” to ensure you know what to expect. For example, some styles fit true to size while others fit snugly.