KitchenAid reveals its 2025 Colour of the Year: Butter. Butter is a soft, energizing yellow with a creamy, satin finish that spreads warm flavours and cherished memories to the table, creating a heartwarming atmosphere.
“More than half of consumers connect a buttery yellow colour with comforting homemade meals. As the KitchenAid® Stand Mixer has been a staple in kitchens for generations, the 2025 Colour of the Year selection goes hand in hand with the nostalgic feeling we get thinking back on memories of cooking with our loved ones,” said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. “Butter gives off an indulgent, comforting and inviting feeling through its modern and energizing yellow that invites makers to savour the moment.”
Butter is the seventh installment of the KitchenAid® Colour of the Year Program. Since introducing the first Stand Mixer colours in 1955, KitchenAid has championed the power of colour to fuel creativity, and today the brand’s Colour of the Year taps global trends to capture the current moment and inspire makers around the world.
“When creating Butter, we were inspired by warmth and the sense of nostalgia,” said Brittni Pertijs, Colour, Finish, and Material Manager at Whirlpool. “We knew we wanted the colour to feel like a warm embrace and compared to other colours, we found that yellow is significantly more likely to evoke feelings of warmth and joy. In the colour development phase, we worked hard to ensure Butter captured these emotions while also feeling fresh and modern in the home.”
