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NICHE Magazine Announces Sponsored Emerging Fashion Designer for S/S 2015 Collection Debut at VFW


NICHE Magazine has once again sponsored an emerging B.C fashion designer. ALEX S. YU will debut his exciting Spring/Summer 2015 collection at Vancouver Fashion Week September 17, 2014.

alexyuAug. 5, 2014VANCOUVER, CanadaAfter reviewing applications from thirteen emerging B.C fashion designers, NICHE Magazine has selected ALEX S. YU,  a talented designer to sponsor and showcase at Vancouver Fashion Week, September 15-21, 2014.

In being chosen for the Emerging Designer Sponsorship, NICHE magazine will be giving ALEX S. YU the opportunity to present an extensive debut Spring/Summer 2015 collection in front of thousands, including the who’s who of the West Coast fashion industry, retail buyers, celebrities, and fashion fans at VFW.

Yu, a Vancouver native, could not be more excited to be debuting his S/S collection in Vancouver, the place where his fashion spark was first ignited.

“Being chosen as NICHE magazine’s Sponsored Emerging Designer for Vancouver Fashion Week is truly an honour. It is amazing to be able to show the collection in Vancouver, where I realized my dream for fashion design, and where I learned how to design and create clothes. I further trained in London and worked in Asia, and it is amazing to be able to return to where I started to officially launch my label.”

The inspiration behind ALEX S. YU comes mainly from his experiences while travelling to more than 20 countries around the world. With the tremendous success of last season’s NICHE sponsored designer, Connally McDougall, Editor in Chief and Creative Director for NICHE magazine, Tracey Drake cannot wait to see what Vancouver Fashion Week, and the future holds for ALEX S. YU.

alex2“Yu’s experimental and fashion-forward edge, combined with his thoughtful fashion background and training, were the deciding factors in chosing Alex as our S/S 2015 sponsored emerging designer. With a collection inspired by Dr. Seuss books and his experiences with the youth in London and Paris, I am excited to see how Alex translates his mindset to the runway.”

In addition to gaining exposure, ALEX S. YU will also receive full support and collaboration from the NICHE magazine editorial and styling team, as well as local and international media coverage, photography, an extensive print feature in NICHE magazine, and much more. The sponsorship package has an approximate value of $15,000.

About NICHE magazine:

NICHE magazine is BC’s premier fashion, beauty and lifestyle magazine that publishes six times annually, and is available in glossy print on newsstands across British Columbia, for digital download and by home subscription. http://www.NICHEmagazine.ca

About Vancouver Fashion Week:

Vancouver Fashion Week is a diverse and innovative fashion experience that features both emerging and established designers. It is the fastest growing fashion week in the world, and the only industry event that actively seeks out to showcase international award-winning designers from all over the world. Spring 2015 happens September 15-21st in Vancouver. Ticket and event information available at www.vanfashionweek.com

Media Contacts:

Steve Drake, Publisher

Email: publisher@NICHEmagazine.ca

Web: NICHEmagazine.ca

Twitter: @NICHEOnline
Facebook: Facebook.com/NICHEonline
Instagram: @NICHEmagazine


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