Roots announces the launch of Roots x Shawn Mendes, with a capsule collection designed in collaboration with Toronto-born multi-platinum singer/songwriter, Shawn Mendes. The official release of the limited-edition collection, which celebrates Shawn’s first-ever stadium show, is Tuesday, December 4, 2018 at 3:00 p.m. eastern time at the Roots x Shawn Mendes pop-up shop in the Roots store at the CF Toronto Eaton Centre. Shawn’s global fanbase will be able to buy the collection online at www.roots.com on December 5, 2018. Fans that attend the in-store event will be given a code for priority presale access and guaranteed tickets to Shawn’s Rogers Centre show. Roots x Shawn Mendes is the first step in an ongoing creative collaboration between Roots and Shawn.
“I’m so excited to launch this collaboration with Roots,” said Shawn Mendes. “With my first ever stadium show coming up in my home town Toronto, it felt like the perfect way to celebrate, by teaming up with one of the most iconic Canadian brands.”
Roots, together with Shawn and his creative team, designed the capsule collection to celebrate the announcement of Shawn’s homecoming with his first-ever headlining stadium show, taking place at the Rogers Centre on September 6, 2019. Presales for Shawn’s Rogers Centre show start on December 5 and go on sale to the general public on December 15 (a full list of on-sale timings and ticket links can be found at ShawnStadium.com). Shawn Mendes: The Tour begins in March 2019, with more than 60 dates across Europe, North America and Australia. In May 2018, Shawn released his highly-anticipated third album (Shawn Mendes) which debuted at #1 on international album charts, making him the third youngest solo artist to ever have three #1 albums.
“We are thrilled to partner with Shawn during such an important milestone in his career,” said Karen Zuccala, Vice President, Marketing of Roots. “It is an honour to work with such an incredibly talented Canadian singer and songwriter and bring his vision to life. The collection is the beginning of an ongoing creative relationship; we are excited to see where we can take this.”
For 45 years, Roots has been drawing inspiration through art and music and celebrating the individuality of style as a form of self-expression. Roots has proudly collaborated with Grammy- and Juno-winning musicians, Academy Award-winning actors, Olympic athletes and other notable celebrities across the globe. The Roots x Shawn Mendes collection welcomes another great artist into the creative fold.
Featuring nods to the album art for Shawn’s latest release, the limited-edition capsule collection consists of a hoodie ($88), sweatpants ($82), two pocket t-shirts ($36 each), a toque ($32), as well as a custom-designed Award Jacket ($598), handcrafted in the Roots Toronto Leather Factory. The collection embodies the unmistakable style, and uncompromising comfort and quality Roots is known for.
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